Tyler from Simply Bee Organics was looking for design explorations to discover a new look for his unique Colorado honey labels.
Without being sure which direction he wanted to take the design, we got to do a deep dive into creative possibilities and concepts that actually, didn’t say “simplicity” and instead, said “celebration of the bee and its habitat.”
WHICH ONE WOULD YOU CHOOSE?
Winning design was inspired by wildflowers and happy “painterly” watercolor haphazardly dropped in for a feel of happiness, and joy - but ultimately, what Tyler was over the moon for!
Further explorations with watercolor:
EVOLUTION OF THE labels
Final files for fruit honeys
