Design Questionnaire Packaging — SUNGLOW DESIGN co

Name

Email Address

Name of your business or project

What does your timeline and budget look like?

Purpose & Position

What are the most important goals for your new package design?

Who is your target audience and how do they perceive your brand?

ex: "Active, healthy women, age group: 20-40. They see us as positive, happy, progressive"

Who is your biggest competitor? What sets you apart from your competition?

Visuals & Personality

Do you have any previous design work or packaging? Is there anything you would like to keep or change?

please send examples of any collateral you're currently working with

Do you already have packaging supply and printers you'd like to use?

If so, please include sizing and add links to the printer, supplier, or base packaging you're using for this project.

How would you describe the style/energy/vibe of your brand? Are there any brands (related to your field or not) that create this feeling?

ex: modern, clean, minimalist // punchy, bold, funny // editorial, chic, luxe

Would you like to explore branding in addition to your packaging project?

for instance, a light refresher on your current brand or building a new brand from scratch...

Which colors are you drawn to for your brand's product line?

Do you have any typeface preferences?

serif, sans-serif, hand lettering, etc.

Please copy+paste links to inspiration of design you enjoy for the style of your project.

this is a perfect place to share your Pinterest boards or any websites, competitors, colors, fonts and stylistic looks.

Any other thoughts on your design? Let me know here.

anything you know you want or don't want, questions, etc.

Design Questionnaire — Packaging